EXPERIENCE_LOG.exe

Professional journey through digital landscapes

Digital Marketing Specialist

Xvision IT Pvt Ltd
Noida, India
May 2023 – Present
Full-time

Lead digital marketing initiatives for Alyke (joinalyke.com), a social discovery platform. Spearheaded the migration from WordPress to Next.js, enhancing performance and user experience. Managed comprehensive digital marketing strategies including SEO, PPC, and social media marketing across multiple platforms.

KEY_ACHIEVEMENTS

  • Achieved over 1M+ downloads for the Alyke app on Play Store
  • Increased organic traffic by 40% through strategic SEO implementation
  • Managed and grew social media presence to 130k+ engaged followers
  • Optimized paid advertising campaigns resulting in 35% lower CPA
  • Implemented data-driven marketing strategies using Google Analytics and other analytics tools
  • Conducted A/B testing and conversion rate optimization for key landing pages

TECH_STACK

SEO/SEM
Google Analytics
Google Ads
Meta Ads
Next.js
WordPress
Social Media Marketing
Content Strategy
Data Analysis

Digital Marketing Executive

STI Apparel Automation Pvt Ltd
New Delhi, India
Oct 2022 – Apr 2023
Full-time

Increased website visibility and leads through SEO optimization. Created monthly SEO reports, managed content updates, and collaborated with developers on UI/UX. Managed two WordPress websites: surgileonline and fucen-sewing.com, performed technical SEO, processed orders, and handled leads/queries.

KEY_ACHIEVEMENTS

  • Improved SEO performance and lead generation
  • Created and presented monthly SEO reports
  • Managed and processed orders and leads

TECH_STACK

SEO
WordPress
Technical SEO
Reporting
UI/UX

WordPress Developer & Website Manager Executive

Insta Bizmart
Jan 2021 – Mar 2022
Full-time

Managed and developed WordPress websites for Insta Bizmart. Oversaw day-to-day website operations and server management, coordinated with teams, implemented website enhancements, and handled troubleshooting.

KEY_ACHIEVEMENTS

  • Managed and enhanced multiple WordPress sites
  • Coordinated with teams for digital presence
  • Implemented website enhancements and troubleshooting

TECH_STACK

WordPress
Server Management
Web Development

Intern – Managing Websites and Servers

Feb 2020 – Jan 2021
Internship

Assisted in managing and maintaining company websites, supported server administration and uptime monitoring, helped with website updates and basic troubleshooting.

KEY_ACHIEVEMENTS

  • Supported server administration and uptime monitoring
  • Assisted with website updates and troubleshooting

TECH_STACK

Server Administration
Website Management

CERTIFICATIONS & CREDENTIALS

📊

Google Analytics Certified

Google

2023

🔍

SEMrush SEO Toolkit

SEMrush

2023

🎯

Google Ads Certified

Google

2022

🔷

WordPress Development

WordPress

2022

🛍️

Shopify Partner

Shopify

2021

CAREER_SUMMARY.json

5+
YEARS_EXPERIENCE
150+
WEBSITES_MANAGED
99.99%
UPTIME_ACHIEVED
30%
DOWNTIME_REDUCED